The Dark Knight ARG

Late last year, through my endless internet delving, I came across a very interesting website: whysoserious.com. I had heard of ARG's (Alternate Reality Games) before but was quite excited to finally be able to participate in one. Sadly, I did not have a counterpart on the ground at Comicon nor did I have the Batman expertise necessary to answer all the questions. Fortunately, the digg community is a bunch of cheaters and I was able to at least advance through the screens and find out what happened at the end. Anyways, this article provides a great breakdown of what the Dark Knight ARG was about and how it has been one of the best executed marketing schemes in history. Can't wait to see the movie!